Solving UX Challenges, One Insight at a Time

Helping businesses create intuitive, user-centered experiences that drive engagement, improve conversions, and scale with your needs.

My Approach

Turning Insights Into Actionable, User-Centered Solutions

Research isn’t just about gathering data; it’s about driving meaningful change. My approach combines curiosity, collaboration, and strategic thinking to help businesses align around shared goals and deliver impactful, user-centered solutions.

Core Pillars of My Approach:

  • Collaborative Leadership:
    I create spaces where ideas thrive, engaging cross-disciplinary teams to challenge assumptions, align on strategies, and deliver results.

  • Strategic Problem-Solving:
    I simplify complexity by analyzing patterns, identifying gaps, and translating insights into forward-thinking solutions that scale.

  • Rigorous Research Methods:
    With a flexible, adaptive approach, I employ both conventional and innovative research methodologies to uncover actionable insights.

  • Driving Measurable Impact:
    Every project I take on is focused on delivering tangible results—whether it’s improving user engagement, streamlining workflows, or scaling solutions for growth.

    Why My Approach Works:

    By combining deep user insights with strategic design, I help businesses solve complex challenges, align teams, and create experiences that users love. Whether defining product strategies or fostering collaboration, my goal is to deliver solutions that drive measurable impact and meaningful change.

    Call-to-Action:

    Curious to see how this approach can work for you? Explore My Work or Let’s Connect to discuss your next project.

  • One UX Strategy, Six Brands

    Seamless journeys across a complex ecosystem

  • 9+ Years Leading UX at Scale

    Shaping strategy, guiding teams, driving innovation

  • 3× Faster Research Cycles

    Fueling rapid innovation and product velocity

Digital Capabilities Beta Testing

Operationalizing Feedback at Scale
I co-founded and launched a company-wide employee beta testing panel to de-risk digital features pre-launch. With 1000+ participants and integrated workflows, the panel enabled fast, targeted feedback loops across apps and platforms—streamlining testing, surfacing critical insights, and improving outcomes.

Deeper Dive

Spotlight Projects

Inclusive Experience Strategy

Designing for Access, Trust, and Equity
I led company-wide initiatives to embed inclusive design across the healthcare ecosystem—shaping journeys for older adults, caregivers, rural users, and others often left behind by digital innovation. This work built scalable systems that centered trust, accessibility, and dignity from registration to post-login experiences.

Deeper Dive

Saint Louis UX Research Lab

As UX Lab Manager, I transformed our in-house lab into a flexible, inclusive research hub that prioritized real-world voices—particularly those missed by remote studies. From managing tools and systems to evolving our approach, this space became a cornerstone for equitable healthcare design.

Deeper Dive

Let’s Talk

Ready to accelerate innovation? I bring strategic, actionable research that drives results.