Operationalizing Research for Impact
Scaling Research, Leading Change
I turned research operations into a strategic engine for speed, scale, and impact by building systems that delivered faster insights, smarter decisions, and stronger outcomes. I managed high-volume participant panels and vendors, automated survey pipelines, and integrated AI into daily research. I created the infrastructure that elevated research across products, tools, and teams, while driving innovation in data storytelling, analytics, and cross-functional enablement to reduce costs and accelerate decisions at every level.
Innovation Through Intelligence
AI & Analytics Integration
Building Future-Ready Research Teams
I pioneered the integration of AI, analytics, and prompt engineering into digital research workflows to deliver measurable business outcomes. I trained a cross-functional cohort of 10 team members to apply cutting-edge methods to complex challenges and supported them with expert-led sessions. This upskilled team became confident innovators who accelerated time-to-insight across the enterprise.
Delivering Tangible Business Results
To ensure success, I implemented clear metrics that tracked adoption and impact, including time savings, team efficiency, and cost reductions. One standout initiative involved a heuristic evaluation of eight child brand pre-authorization pages. What would typically take four researchers 4–6 months was completed by one researcher in two weeks—saving over $186,000 and delighting stakeholders.
We also applied AI to analyze hundreds of thousands of in-app and in-context user comments. This allowed us to rapidly identify sentiment, categorize feedback themes, and surface high-priority issues—turning massive data into clear direction for product improvements.
Innovations That Drove Success:
Quantified emotional data and brand alignment to guide design decisions
Accelerated insights by streamlining analysis and reporting using AI
Refined email campaigns with behavioral A/B testing
Analyzed large-scale in-app feedback to prioritize improvements
Elevated research to a strategic function by showing measurable ROI
Leadership That Propels Change
These innovations reflect my ability to lead from vision through execution. By bridging advanced technology with actionable insight, I redefined research as a strategic ally in driving business success.
Scalable Research Systems
Research Ops Frameworks
Scaling Impact with Structure
I built operational systems that enabled a lean team of six researchers to conduct 170 studies and engage over 17,000 participants in one year. I created structured intake flows, prioritization models, Wrike dashboards, and capacity planning tools. Templatized research methods ensured quality and speed at scale.
Vendor Management & Tooling
From Selection to Execution
I led the full strategy for research vendors, tools, and recruiters—managing budgets, writing proposals, negotiating contracts, and ensuring vendor execution aligned to business goals.
Survey Automation & UX Metrics
Scaling Communication Testing with Insight
I developed an automated survey system that allowed researchers and non-researchers to upload communications, apply a consistent framework, and generate reports quickly. This system supported strategic decision-making by making testing faster, more rigorous, and repeatable.
Accelerated Insight Delivery
Rapid Research Methods
Fast, Purposeful, Repeatable
I created playbooks and templates for concept testing, co-creation, and UX Day studies. This enabled teams to produce high-quality insights fast. My strategy supported the rapid development of CareNav+, from concept to MVP in 4 months, and market release in just 18 months.
Alpha / Beta Testing Operations
Fast, Ethical, Scalable Feedback Loops
I built the internal infrastructure for beta testing within enterprise guidelines. We cut recruitment time from months to weeks, improved tester onboarding, and enabled simultaneous beta testing across products.
Data Visualization & Storytelling
Making Research Matter to Executives
I trained researchers in visual storytelling, standardized C-suite-ready reports, and introduced live visual "quick looks" to deliver real-time value. I also championed the use of video to build empathy across design, content, and product.
Smart Participant Strategy
Panel Strategy & Participant Management
Reaching the Right Voices at Scale
I designed five high-impact research panels representing over 3,000 participants across healthcare audiences. These were not just high-value personas—they were hard-to-reach or highly specialized populations. Panels included specialty pharmacy customers with specific disease states, brokers and clients with complex benefit structures, and employees managing behavioral health conditions. These panels enabled faster, more targeted research and delivered deeper, more actionable insights.
Flexible, Scalable Recruitment
I built systems that delivered qualified participants fast and at scale. I also developed ad hoc recruitment strategies to reach employees and customers outside formal panels. By partnering with vendors and recruiters, I ensured speed, diversity, and compliance.
Leadership and Results:
Built 5 custom panels featuring hard-to-reach, high-impact healthcare users
Cut beta testing recruitment timelines from months to weeks
Supported studies from usability to longitudinal research
Standardized panel ops through forms, templates, and automation
Ensured strategic alignment across research and business goals
Research became a driver of strategic decisions, patient engagement, and innovation under my leadership. I didn’t just improve how we did research—I changed what research could do for the business.
