Strategic Research Partnerships: Clients & Stakeholders
Turning research into impact through strategic client and stakeholder partnerships.
I build strong, strategic partnerships with internal stakeholders and external clients to ensure UX research doesn't just inform, it influences. By aligning research with business goals, product vision, and real-world client needs, I turn insight into action across complex B2B and enterprise ecosystems.
External Impact
Client-Facing Research Leadership
I led client-centered research initiatives that shaped digital health tools used by employers, brokers, military personnel, and healthcare partners.
These efforts included:
Digital Client Advisory Board workshops to uncover unmet needs and explore future capabilities
Innovation and co-creation sessions with high-value clients
Client conferences, where I gave talks and led hands-on demos of research-driven digital tools
In-depth interviews with national and mid-market clients to understand their priorities and pain points
Military client research with the Department of Defense, Military Treatment Facilities, and deployed personnel — including studies that led to system updates addressing gaps like prescription delegation for military doctors
Platforms supported:
Cigna for Employers
Cigna for Brokers
Evernorth Control Center
Internal Collaboration & Enterprise Strategy
Cross-Functional Stakeholder Collaboration
I partner across departments to embed research into daily decision-making and product strategy. This includes:
Product & Engineering — embedded in agile teams to guide feature development
Sales & Enablement — research to improve broker and employer experiences and increase adoption
Marketing & Brand Insights — aligning segmentation strategies with real user needs
Legal, Compliance, and Policy Teams — navigating research on sensitive topics like gender identity, caregiver access, and military regulations
Design, Content, and Accessibility Teams — shaping consistent and inclusive experiences
Enterprise Tools & Internal Platform Research
I led and supported research on enterprise tools used by both internal teams and external clients to improve workflows, adoption, and operational efficiency.
Key platforms:
HC360 – internal and client-facing research to streamline digital operations
Pharmacy & Pharmacist Portals – focused research on pharmacist workflows, especially within military settings
Evernorth Control Center – broker and employer usability studies to uncover friction and drive platform evolution
Research Approach & Methods
Across all projects, I applied a mix of methods to generate actionable insights:
In-depth interviews
Co-creation sessions
Usability testing
Large-scale surveys
Stakeholder alignment workshops
These insights fueled design, content, and policy decisions that improved digital experiences across a large and complex ecosystem.
