Every user is a power user in their own life.

They navigate digital products with intelligence, creativity, and innovative workarounds we might never anticipate. The real challenge is: are we designing with that reality in mind?

When we design with respect for people’s agency and adaptability, we unlock powerful opportunities to create products that empower—not just serve.

This goes beyond usability testing. It’s about observing how users creatively problem-solve in real time. It’s about building flexibility into our designs—creating multiple paths to the same destination. It’s about trusting users to surprise us and designing systems that align with their natural rhythms, not fight against them.

What do you think? How can we shift from designing for users to designing with them in ways that celebrate their expertise?

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