Customers can be gone in 60 seconds. Make every moment count.
When I evaluate an app, I always think of its homepage as the “front door”. It needs to offer a welcoming and seamless experience to keep users engaged.
Small and mid-sized businesses often spend months perfecting their website or app, but what about the first 60 seconds? That brief initial experience can define whether a customer stays or leaves. This “digital walk-in” determines whether a customer stays or leaves.
First impressions frequently reveal friction points commonly overlooked by businesses. For example, is the value proposition instantly clear to visitors? Can users quickly find the primary action, whether it’s to buy, book, or sign up? Are there subtle moments when visitors stall, scroll back, or abandon the page altogether?
While the initial 60 seconds are not the whole story, they provide a powerful diagnostic for identifying key improvements. A closer look leads to insight-driven UX enhancements, more effective user journey mapping, and stronger conversion rates.
Consider what a 60-second review might reveal about your own website or app.
#EveTheInsightsDiviner
